The Numbers That Matter Most in Your Job Search

The Numbers That Matter Most in Your Job SearchThe Numbers That Matter Most in Your Job SearchA by-the-numbers look at how you can improve your job search.You dont need me to tell you that theres a lot of job advice available on the web these days. A few clicks of the mouse, and youre aya to find thousands of articles on every single job-search topic, from writing your resume to negotiating your salary. With so much information available at your fingertips, it can be difficult to know what to pay attention to. Below Ive gathered some of the most solid job-hunt statistics around to help you develop an effective strategy for your search.93According to a social recruiting survey, 93 percent of recruiters admit to reviewing candidates social network profiles regardless of whether the candidates gave them that information. Improve your angeschlossen brand by deactivating or editing any outdated profiles, increasing the security settings on your personal accounts, and fleshing out at leas t one professional profile that aligns with your resume and supports your current job goals.80Recruiters only spend 20 percent of their time during a face-to-face interview making sure you have the required technical skills you discussed in your application. The other 80 percent is spent determining if you will be a good fit for the team. You could have the best skill set in the world, but if you wont work well with the team, then you ultimately wont be happy at the organization. Click on the following link to learn how to find the right cultural fit.72A study by Ladders found that your chances of getting a call back plummet 72 hours after the job is published online, even if you were considered a good fit for the job. If you find a job that youre truly interested in and a good fit for, buckle down and get that application out as soon as possible. Use apps like Job Search by Ladders so youre always viewing the freshest job listings.10Studies by CareerXroads and Jobvite have found yo u are ten times more likely to land the job when your job application is accompanied by an employee referral. This could be as simple as including an employees name in your online application or (better yet) having your contact at the company send your application directly to the recruiter or hiring manager on your behalf. Click on the following link for tips to expand your network.SixDuring a research study, Ladders found that the average recruiter spends six seconds looking at your resume before deciding if it is worth a longer glance or should be chucked. You only get six seconds to make the right impression. Click on the following link to learn how to make those six seconds count.ThreeNever rely on only one source to find all your job leads. Harness the power of three by using multiple job-search methods to find the most opportunities. This means (1) applying to (and properly following up on) online job listings, (2) investing in your social and professional networks, and (3) engaging with recruiters. By incorporating all three methods into your search strategy, you will maximize the number of leads published and unpublished you can pursue.TwoBefore your resume is passed along to a recruiter or HR professional, it first has to get past one, if not two different gatekeepers (1) an electronic screen, known as an applicant tracking software, or ATS for short, and (2) a junior-level sourcer or coordinator. Click on the following link to learn how to craft a resume that will get past the gatekeepers and make it into the hiring managers hands.OneOne out of every three job searches is now conducted using a smartphone. As of 2013, one *billion* job searches were done per month on a mobile device. As job seekers, its important to embrace the mobile job search or get lost among the competition. Click on the following link to learn how to optimize your job search for the new age in recruiting.

Reasons Why Teleworking Belongs in Your Future

Reasons Why Teleworking Belongs in Your FutureReasons Why Teleworking Belongs in Your FutureAre you interested in the latest information about the state of teleworking? In a world where technology use increases daily and even more significantly with every new generation of workers, teleworking should be pursued as an employee option. It is viable and offers significant advantages for the employer and for employees. Teleworking and other creative work schedule options are becoming essential to your ability to attract and retain talented employees. Work schedule flexibility is one of your most significant options in attracting millennial employees and retaining the knowledge and mentoring of Baby Boomers. How important is teleworking to US employees? Of the companies that made Fortune Magazines 2011 annual 100 Best Companies to Work For list, 82 percent of the companies allow their employees to telecommute or work at home at least 20 percent of the time. This percentage increases every year. Is your organization competitive? State of Teleworking Report Kate Lister, an internationally respected and quoted expert on teleworking (work shifting), and Tom Hamish, have put together a comprehensive report on the state of teleworking in the US. Listers organization, the Telework Research Network, studied the telework trends over the past five years. Sponsored by Citrix Online, the summary report, The State of Telework in the U.S., reveals who is working remote, how theyre teleworking, and where theyre teleworking. The report also considers the social and economic impact of the practice. Working with their own data and the data gleaned from existing studies and statistics from such organizations as WorldatWork and the Bureau of Labor Statistics, Lister and Hamlish present a picture of telecommuting as it currently exists. You will want to read the full report about telework trends. The report offers some key findings of the who, what, when, where, why, and why elendla ge of teleworking. Especially interesting are the factors that currently impede the progress of teleworking in a national employment picture that includes these factors. 45 percent of the US workforce holds jobs that are compatible with, at least, part-time telework.Fifty million US employees who want to work from home hold jobs that are telework compatible though only 2.9 million consider home their primary place of work (2.3 percent of the workforce).Regular telecommuting grew by 61 percent between 2005 and 2009. During the same period, home-based self-employment grew by 1.7 percent.Based on current trends, with no growth acceleration, regular telecommuters will total 4.9 million by 2016, a 69 percent increase from the current level but well below other forecasts. 76 percent of telecommuters work for private sector companies, down from 81 percent in 2005- the difference is largely attributable to increased working at home among state and Federal workers.Using home as a reasonable accommodation per the Americans with Disabilities Act, 316,000 people regularly work from home.The typical telecommuter is a 49-year-old, college-educated, salaried, non-union employee in a management or professional role, earning $58,000 a year at a company with more than 100 employees. Relative to the total population, a disproportionate share of management, professional, sales and office workers telecommute.Non-exempt employees are far less likely to work at home on a regular or ad hoc basis than salaried employees.Over 75 percent of employees who work from home earn over $65,000 per year, putting them in the upper 80 percentile relative to all employees.Larger companies are more likely to allow telecommuting than smaller ones.Non-union organizations are more likely to offer to telecommute than those with unions. Lister concludes that 50 million people would be the theoretical maximum for working at home. That accounts for 36 percent of the total workforce or 40 percent of the no n-self-employed workforce.Other studies suggest that even more employees would work at home if the option were available. The Telework Research Network, WorldatWork 2011 Telework Survey, 2009 American Community Survey concludes that of the projected 63 million employees who could work at home30.4 million or 49 percent could, wants to, but doesnt work at home,16 million or 25 percent could work at home 1-5 days a month,2.9 million or 5 percent could work at home 3-5 days a week,13.4 million or 21 percent doesnt want to work at home. *Unless otherwise noted, all telecommuter statistics refer to non-self-employed people who principally work from home. All information is used with the permission of the reports author. Business Benefits of Teleworking The advantages of teleworking to the employer and employees are compelling. The advantages and disadvantages of a flexible schedule, including teleworking, were explored at length. In their teleworking study, Lister and Hamish conclude that businesses would experience these benefits. *Save over $13,000 per personIncrease productivity by over $466 billion- 6 million man-yearsSave $170 billion in real estate and related costs (assuming a 20 percent reduction)Save $28 billion in absenteeism (25% reduction) and turnover (10 percent reduction)Improve continuity of operationsAvoid environmental sanctions, city access fees, etc.Reduce their energy costs and carbon footprintImprove work-life balance and better address the needs of families, parents, and senior caregivers.Avoid the brain drain effect of retiring Boomers by allowing them to work flexibly. Be able to recruit and retain the best people. * Calculated by the Telework Research Networks proprietary Telework Savings Calculator? and assuming 25 percent reduction in real estate costs at $43/sf, 1.5 day a year reduction in absenteeism, 10 percent reduction in turnover, and 25 percent increase in productivity (at an average salary of $41,605, the weighted average of the jobs included in the projection - based on 2009 ACS.) Impediments to Teleworking Listers projections for the wide-spread adoption of teleworking are more conservative than the projections of other organizations studying the opportunity. She is not as optimistic about the proportion of organizations that are ready and willing to make the profound cultural shift that teleworking requires. She finds the biggest obstacle to teleworking is middle management. Lister says, The issue of mistrust- how do I know theyre working- is huge and not easily overcome. Management attitudes that were born in the days of sweatshops and typing pools still dominate. And even in those rare organizations where senior management unambiguously supports the concept, lack of middle management buy-in is the stumbling block. Additionally, in some organizations, senior management is unsupportive of teleworking. The second biggest obstacle is job compatibility with teleworking. Some jobs have to be performe d on site. But, proportions of many jobs, in an environment supportive of teleworking, could be performed at home or another work location. Take a look at the Teleworking Trends report for additional insights about the impact of increased teleworking on society, economics, and the individual. Youll be happy that you did. Lister and Hamish have done a remarkable job of drawing from current research to look at the state of teleworking and the potential of teleworking in the US. Current State of Telecommuting Finally, in a2017 report, the Gallup organization found that from 2012 to 2016, the number of employees working remotely rose by four percentage points, from 39 percent to 43 percent, and employees working remotely spent more time doing so. More Related to Teleworking Top 10 Human Resources Trends of the DecadeHow to Negotiate a Flexible ScheduleWork Schedule Choices Employees Love

10 Top Fine Art Museum Careers

10 Top Fine Art Museum Careers10 Top Fine Art Museum CareersA large art museum is like a mini-society with various levels and functions of staff members who workhard behind the scenes to ensure that visitors have a memorable cultural experience.Art enthusiasts interested in being a part of this world should start bybeing aware of the various positions available. Heres a look at the top ten art jobs offered in most art museums around the world. 01Art Museum ArchivistsPhotoAlto/Sigrid Olsson/Getty ImagesThe art museum director is the equivalent of a corporations CEO. The person who holds this spot has a career that combines management, leadership, and curatorial vision.The Association of Art Museum Directors defines an art museum director as one who provides conceptual leadership through specialized knowledge of the discipline of the museum responsible for policy-making and funding (with the governing board), planning, organizing, staffing, and directing activities.

Who Are You

Who Are YouWho Are YouWho Are You?If I told you that I heard of someone who runs about 5 miles a day, you probably wouldnt be super impressed.But if I told you that this person ran 58,282 miles over the last 31 years, a mile for each of the fallen Vietnam veterans, you would likely look up from your cup of joe and pay attention.Duties are what you do every day (for example, run 5 miles).Accomplishments, on the other hand, tell people how extraordinary you are, and why they should hire you.For example, all administrative specialist resumes will list experience with word processing, scheduling meetings, handling time-keeping, coordinating correspondence and answering phones. How then, will the HR person know which applicant to pick?The answer is accomplishments.Duties are absolutely necessary in your resume, but accomplishments will make you stand out. They show your unique capabilities, your drive and determination, your career passions, your ability to get things done, and your reaso ns for being the best candidate.Here are some examples to show you the difference between duties and accomplishments. Notice how anyone in same stelle would claim the same duties, but the accomplishments make the individual remarkable and recognizable.PRESIDENTServe as chief executive of the federal government and Commander in Chief of the armed forces. Enforce laws, treaties, and court rulings. Prepare the national budget. Propose new laws and approve or veto acts of Congress. Negotiate foreign policy and oversee international relations. Manage federal workforce. Appoint officials, judges, and ambassadors. Pardon criminals.Elected as the first President of the United States. Was the only president to be elected unanimously, and was elected unanimously two times. Key player in developing the U.S. Constitution and the first person to sign the Constitution. Founded the United States Navy, created the nations first currency, and established the State Department and Supreme Court. Agric ultural leader and pioneer in improving many aspects of farming with his advancements in crop rotations, fertilizers, and farm equipment.CHIEF EXECUTIVE OFFICERCreate annual operating plans to support strategic direction tischset by the board and correlate with annual operating budgets. Collaborate with the board to define and articulate the organizations vision and to develop strategies for achieving that vision. Hire, manage, and fire the human resources of the organization according to authorized personnel policies and procedures. Oversee the operations of organization and manage its compliance with legal and regulatory requirements. Serve as the primary spokesperson and representative for the organization.Co-founder and former CEO of the worlds largest computer software company. Ranked by Forbes as the wealthiest individual in America for the past 20 years. Funds and manages extensive charitable foundation which distributes billions of dollars each year towards education, health , and global development. Received honorary knighthood from the Queen of England.WRITERDevelop subject ideas for book publications. Research background information, market potential, and publishing opportunities. Draft publication. Submit material for review. Adhere to deadlines. Rewrite material as many times as needed.Wrote the bestselling Harry Potter series, which also turned into blockbuster movies. The sixth edition of the book sold 6.9 million copies in the U.S. in the first 24 hours, the biggest opening in publishing history, and the seventh and final installment was the largest pre-ordered book ever.ATHLETETrain five to six hours a day, six times a week. Additionally, complete weightlifting regimen three times a week for muscular strength and endurance. Determine appropriate diet to meet caloric needs, promote muscle development, optimize energy consumption, and facilitate muscle recovery.Most decorated Olympian of all time, with 22 medals. Most successful athlete at the O lympic games for three games in a row. Only swimmer to break seven world records at one meet.So the common sense tip for your federal resume isAdd accomplishments to STAND OUT and be recognized for WHO YOU AREPaulina Chen has a passion for taking the complex and making it simple for people to understand. Paulina has been a graphic designer, developmental editor, and webmaster and Certified Federal Resume Writer for The Resume Place for over 10 years. Since receiving her Certified Federal Job Search Trainer certification, she has been eager to show federal applicants that writing your best possible federal resume is within your reach. If you need more writing help with your federal resume, contact us for an absolutely free estimate. If you need expert advice or training, Kathryn Troutman the Federal Resume Guru is still your best bet on the planet. Email *Sign up to be notified by schmelzglas when our newsletters are posted

The Mystery of Etl Developer Resume That Nobody Is Discussing

The Mystery of Etl Developer Resume That Nobody Is Discussing What Does Etl Developer Resume Mean? Its possible to add the overview of technical skills in your CV to offer clear idea about your present skills. The database developer works in many sectors, performing a selection of tasks and obligations. Formatting the work application recommendations is a comparatively straightforward work. Then, the test gives an overview of the absolute most relevant responsibilities and obligations performed. Using Etl Developer Resume You need to have at your fingertips important info about the corporation. Being part of your business on the ground floor is really a special prospect. Your very first impression will spell for the company whether you may not be taken lightly. These can readily be accessed and are extremely valuable in enabling you to get ready for a great resume. Candidates must be prepared to make an effect. As stated before, lots of unique positions require experie nce with Informatica products. You should reference the requisition quantity of the position in which youre interested. Adhered to the excellent code standards described by the customer. Doing this is quite important and we cannot stress this enough. All work experience does not have to be listed if it doesnt deal with the skills required for the career change. Strong communication skills are also rather vital in this job, to be in a position to grasp the businesss wants and communicate any difficulties. List all the things which you did and increase your odds of getting picked up by a recuriter. You dont wish to make the error of leaving any important information out. A mistake that the majority of people make is to prepare an exact great resume which does not capture any product that was indicated on the work description. 1 thing a lot of people dont understand about writing resumes is you have to be certain it has all the pertinent info that will help you get hired. If this SQL Developer resume example was not sufficient for you, youre absolutely free to review several other samples and templates from our website. In preparing your SQL developer resume, you need to consider taking a look at our SQL developer resume examples readily available on this website. Youre going to write the ideal SQL developer resume there is. Take a look at this wonderful article on how best to screen for SQL developer abilities. What the In-Crowd Wont Tell You About Etl Developer Resume Make sure that you get the info youre looking for. Perhaps when searching for examples you noticed poor examples throughout the web. The examples you can locate to use, can help you understand what specific information which you will need to be sure is on there. Managing exceptions, say, can be quite a cumbersome procedure. The Hidden Gem of Etl Developer Resume Performed functional and grafische benutzungsoberflche testing to ensure the user acceptance criteria are satisfi ed. After you have your resume sample set up, after that it is possible to make adjustments in the kind of deletions or enhancements according to any specific necessity. Lastly, the load function is utilized to compose the resulting data (either all the subset or only the changes) to a target database, which might or may not previously exist. Create functions to supply custom functionality according to the requirements. Thus it is just natural that the applicant should also have the capability to send the perfect signals during the interview itself. Employers will focus their attention on the individuals professional qualifications and have a chance to review their work history and any educational achievements they might list, or any training they have received over recent years. The employer may wish to know just what you are interested in and the skills youre hoping to utilize. Most employers are very picky when it concerns the collection of employees for a work opening. Ho w to Choose Etl Developer Resume ETL is an essential procedure to earn use data in the enterprise. Determine Data Storage Needs The very first job of the ETL Developer is to work out the specific storage needs of the firm. Below youll get the perfect ETL architecture supporting the 3 main measures in ETL. Distinct sorts of ETL Testing 1.27. The Etl Developer Resume Trap Tracing level is the sum of information stored in the log files. It should show youre able to finish the task available, using Informatica products in the procedure. For that reason, it will become advantageous to continue to keep data in a big and ever-expanding data pool, with endless quick processing power to keep the extracted raw data. Involved in producing the technical specifications and higher level Design documents. Writing an acceptance letter is in fact very effortless. Individuals will use functional summary resume examples to come up with an outline of the best method to present the releveant work experience. Good resume examples are the ones which can provide you with all the data that you need when writing a resume.

Writing a Resume for a Technical Position Features

Writing a Resume for a Technical Position Features Things You Wont Like About Writing a Resume for a Technical Position and Things You Will For instance, if you created a manual on the way to use a specific software program, provide details on the length of time the manual was, what techniques you used to ensure it is user-friendly, what steps you took to ensure it was completed in time, and the way it may have led to repeat business with the very same client. It is better to demonstrate your experience and any essential certifications here as well. Also, make sure your resume is created to include only the abilities and expertise linked to the technical product manager job that youre applying for. The Bizarre Secret of Writing a Resume for a Technical Position Since youre on the lookout for a technical writer position, be certain to include your prior title of Technical Writer as part of your preceding job description. All jobs do leid have to be directly related to the posi tion youre applying for, but you should be confident that the descriptions of your job duties are worded such they enhance your accomplishments and duties. Technical writers are in fact born from a number of disciplines. Technical writers and company analysts are alfruchtwein similar regarding job descriptions and abilities needed to work in a specific small business company. An excellent technical project manager resume needs to cover off a good deal of details in an extremely concise document. It is an easy and simple to apply design template that may be used for any formal resume. You merely picked the incorrect tech resume format. In the end, format can be equally as critical as content. When an applicant doesnt have enough keywords from the work listing in their application, the candidate may be eliminated. Your resume header needs to have your name and present designation at the very top. You should also make bulleted lists to neatly summarize key info. A bulleted list will allow it to be scannable. The Hidden Facts About Writing a Resume for a Technical Position Activities is the most frequently employed. The Technical Writer can help to prepare instructional manuals and other important supporting documents which are technically complicated for most readers and communicates them in a much simpler to understand language. Finally, you should have excellent writing skills. Technical writers usually call for a college degree together with experience in their subject of expertise, while its computer science, engineering or web design. For this reason, you might or might not have a writing specific level. Most technical positions will require some kind of degree, which means you should include your education on the resume. You came to the correct place to compose your technical resume. A Startling Fact about Writing a Resume for a Technical Position Uncovered Resume writing is a writing discipline unlike many different types of writing , and is frequently described as a mixture of business writing and copywriting. Recruiters are going to have better idea of your writing abilities should you actually write complete sentences employing dynamic language. You are going to have to be specific based on what exactly the job demands of your technical writing abilities. Abilities which are most relevant to your intended position should remain front and center where theyre quickly scannable. When youre asking for work in the tech business, it is necessary that your resume to accurately reflects your abilities and experience in the area. You might want to change the skills you list based on the responsibilities of the job. Our resume builder will provide you with tips and examples on how best to compose your resume summary. If you doubt whether youre in a position to create a strong resume, you can look for technical resume samples online. In case the info is in more than 1 location, the author have to be sure that the content is standardized across all platforms and media. Your resume should consist of the subsequent sections.

Top Resume 2017 Reviews!

Top Resume 2017 Reviews Lato is additionally a corporate font, so that you may rest assured that itll do the job well on your resume. If you wish to use a sans-serif font, Arial is one of the greatest options for your resume. If youre looking for an old-style font, you should think about using Garamond for your resume. If you would like the ideal font for resume 2019, here we are likely to bring you a few of the greatest and most typical fonts you may use. Usually, you would only incorporate the dates if you continue to be enrolled or you received the degree within the last five years. Theres always a chance that the hiring manager will print out a duplicate of your resume after reading it on the monitor. But although it is highly readable and safe, bear in mind that, like Arial, employing the TNR could be construed as unimaginative and boring, thus theres a risk that it wouldnt stand out in a pool of resumes. There are several higher-ceiling candidates out there and hes unf ortunately connected with an era that WKU is hoping to move forward from. A make-up artist is needed in every part and corner of earth no matter its geographical placing. Additionally, its important to understand what type of format your resume is predicted to be delivered in. Every individuals resume looks a bit different. Do bedrngnis incorporate a picture for a conventional North American application. You may also read more on the very best approach to use our resume samples here. Studying resume samples is among the absolute most productive tactics to get ready for developing your own winning document. Well, it is, but only as long as you understand what youre doing. Few hiring managers wish to see unusual colours or innovative templates. You have to bear in mind that employers can get very tired and weary after some hours of reading through resumes. To be effective, executive assistants will need to execute nicely with complex duties and obligations. Administrative ass istants have to be in a position to utilize Excel and databases to process and handle the info they possess. It is contingent on the particular situation. In general, the aforementioned outline is remarkably simple because the work search procedure, despite all of the anxiety and confusion, is remarkably straightforward. When preparing this type of resume, you can count on equal parts experience and education. When it has to do with writing resumes, taking into consideration the font is truly vital as depending on how your resume looks, it is going to attract attention or eventually deflect it from hiring managers and possible employers. Your resume is a little peace of paper, which provides you ability to find the job. A powerful resume can help make a long-lasting impression and set yourself aside from the other applicants from the beginning. However, there are means by which you can present yourself and ready and capable for practically any job. The secret to successfully landing a job that you love is to produce a compelling resume that will allow you to stick out from the crowd. This may be relevant whether youre a graduate similar to me, or youre transitioning to some other industry. If you have little teaching experience, include volunteer positions and co-curricular pursuits that involve teaching in some manner. With the latest struggles, the program has faced we require a degree of competency which he just hasnt proven now. You will also find a good example of a resume written especially for an early childhood education job. Its your very first impression with employers. Not only are you going to look bad, but its going haunt you down the line with other future prospective employers. Your resume needs to address an issue for employers (which is the reason why theyre hiring). Employers know your goal is to find the job.

Articles to Help Your Advertising Agency Succeed

Articles to Help Your Advertising Agency SucceedArticles to Help Your Advertising Agency SucceedVery few owners, or partners of advertising agencies, will ever say their company is perfect. Or even close to it. But while most wont admit to 100% greatness, they also wont do all that much to improve their situation. And in advertising, if youre not getting better, youre going down. So here then, to combat the complacency, are 10 articles to help your agency succeed. From improving feedback and presentations to knowing some basic advertising methods, theres a lot to sink your teeth into here. Cut The Meetings In the advertising and konzept industry, meetings are the fleas that come with the dog. Some people like meetings, a lot. Others hate them. Most people simply tolerate them, often hoping for a snack or something else to make the whole thing better. But the sad fact is this most meetings are either completely unnecessary or way too long. Constructive Feedback This edition shin es the spotlight on something that not only improves the finished work, but the process, the agency morale, and the quality of the thinking involved. And whats more, it costs absolutely nothing to implement. It needs no extra equipment. It needs little-to-no additional training. This force for good is constructive feedback. Give a Good Creative Presentation The creative presentation, or pitch, is something that everyone in a creative department has to master. The ability to sell your work, and sell it well, is vital to your success as a copywriter, art director or designer. The following tips will help you to make memorable presentations that give your best ideas a fighting chance. Self Promotion for Advertising Agencies Self-promotion is perhaps one of the trickiest projects any advertising, marketing or design agency can undertake. It seems odd to outsiders that this would even be an issue. After all, when youre the client, surely you can do whatever you want, right? Well, sad ly perception is much more idealistic than reality. Here then are the reasons why self-promotion is so tough, and a few basic guidelines you can follow to ensure this task is both a fun and creative one and not a monkey on your back. Let The Creatives Present Their Own Work In advertising, marketing, and design agencies, different roles exist to facilitate the production of good, creative work. There are people trained in account management, others who are trained in production, and theres a whole department filled with creative minds. These are the copywriters, art directors, and designers who produce creative work that makes the agency what it is. The Pros and Cons of Timesheets Advertising, marketing, and design agencies depend on timesheets. They provide the data that shows them the hours that have been spent on each part of the project, what was done in that time, who worked on it and, ultimately, how the clients money was spent. But, while management loves timesheets, the majority of people who fill them out generally despise them. The Ups and Downs of Crowdsourcing If youre working in advertising or marketing, you will have at least encountered the term crowdsourcing by now. A term first coined by Jeff Howe of Wired Magazine, crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Five Ad Men You Should Know All About Its easy to find articles about great men in advertising. Its a little harder to find articles about great women in advertising, but theyre out there. What usually happens, though, is that lesser-known people from the industry are fated to become forgotten, barely talked about and lost to the archives forever. Five such men are listed here. They have had an enormous impact on modern-day advertising, and in their day they were as talked about as Alex Bogusky, dem wind abgewandte seit e Clow, and Dave Trott. Get to know them, and their work. The Advertising Awards That Matter Advertising awards are a very lucrative business, which is why there are so many of them. The entrance fees usually start in the low hundreds of dollars, and if youre entering several campaigns, you could be out of pocket by a few thousand bucks. Sometimes, even more. So, with advertising agencies having less money to spend, but awards still being one of the few ways to show major credibility, which awards should you try and win? Here, we outline the best award shows the ones that matter. Get To Know, and UseAIDA The acronym AIDA stands for Attention, Interest, Desire, Action, and it is one of the founding principles of most modern-day marketing and advertising. Its often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While thats not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA and use it whenever possible. Its a rule you need to learn well before you can break it. The Silver Bullet - Truth In Advertising A clever image is all well and good, but whats it saying? Lots of copy is fine, but how do you get people to read it and continue reading? Sure, celebrity endorsements work, but what message will they communicate? Theres only one answer to all of those questions, and its something that is at the heart and soul of every successful advertising campaign. The truth.

How Hapkit Enables Engagement

How Hapkit Enables Engagement How Hapkit Enables Engagement How Hapkit Enables EngagementLearning engages the senses but one sense that is often neglected is feeling. Hapkit, a new device at Stanford University, may make some feel differently.According to Stanfords website, the Hapkit allows users to input motions and feel programmed forces in one degree of freedom. This enables interactive simulation of virtual environments that represent realistic physics (such as springs and dampers) and creative new touch sensations (like textures and buttons).Hapkits can be built using purchased components. Image Stanford UniversityAllison Okamura, a mechanical engineering professor at the school, says Hapkit came about partly through the limitations seen with ansprechbar courses. Attention can be limited and you cant have labs, she says. It seemed it would be interesting to take what we used as an in-classroom tool and see if we could make it accessible for anyone to use or build so they could do a hands-on laboratory as part of their online class. And, related to that, could you increase the engagement that students would have if, in these labs, people had that ownership over a device.The Hapkit used in the first online class, a haptics course partly involving how to program virtual environments, was developed by Stanford University graduate student Tania Morimoto. We only let in 100 students and we purchased the material that would be used for those students, Okamura recalls. It was basically a box of parts and there was explanation on how to assemble, calibrate, and program.The parts included a low-cost microprocessor. Working with an open source hardware company led to Hapkit having amplifiers to run the motor as well as a sensor to measure the orientation of the motor on the device.The results were strong, Okamura says. We found 77 percent of students who finished the online course and did our post-course survey showed that owning the device and assembling it on thei r own was important for their learning and engagement, she says.Some parts of the kit can be pritnted using files available on the Hapkit website. Image Stanford UniversityA later iteration of this system utilized a 3D printed version in order for students to download the design of parts and print them. They also ordered parts such as motors. Students could gather the parts and make it themselves, she says. It was also interesting to see them make mistakes through this iteration and see how you debug and interact with them through an online forum.An example of what they encountered in the class is programming a virtual wall. On one side of the wall you feel nothing, but when you hit the wall, you feel a very stiff spring. Youre moving the handle and you hit something hard and its because you programmed it, she says. It can be an exciting feeling for a student. The continuing challenge for us is proving that there are better learning outcomes with Hapkit than without Hapkit. But the feedback weve gotten has been positive, and future results will hopefully lead to us to help change learning in a positive way.Eric Butterman is an independent writer.The continuing challenge for us is proving that there are better learning outcomes with Hapkit than without Hapkit.Prof. Allison Okamura, Stanford University